中文摘要：本課程主要在引導學生進行會展與活動行銷的專案企畫撰寫和現場說明的實務練習。在企畫案撰寫部份具焦於展前、展中和展後等的3個部份。在現場說明實務部份要求著正式服裝，進行商業禮儀、進行口條等實務練習。
英文摘要簡介：This course aims for guiding students to finish a project regarding exhibitions and events in marketing promotion. Besides, skills of how to introduce and to promote products and services during the promotion will also be introduced. In the project drawing, tips for activities in the exhibitions(events), after exhibitions (events) will be introduced. Oral practice of product instructions will be conducted in the classroom.
英文摘要簡介：This course aims for guiding students to finish a project regarding exhibitions and events in marketing promotion. Besides, skills of how to introduce and to promote products and services during the promotion will also be introduced. In the project drawing, tips for activities in the exhibitions(events), after exhibitions (events) will be introduced. Oral practice of product instructions will be conducted in the classroom.
- 教師: 李 懷義