近年來休閒事業因應市場需求如雨後春筍般設立,以多樣化的服務及設施,帶給國人多元化休閒選擇,而俱樂部為當中具代表性事業。目前俱樂部市場激烈競爭,許多俱樂部因經營不善宣告倒閉,顯示出俱樂部管理者在市場環境變化下,能否規劃出營運方針以及整合內部功能能力之重要性。課程內容多與實務來結合理論,探討之內容是以「俱樂部」之經營與管理為主。透過問題的探討和正確的認知後,迎接國內俱樂部時代的來臨。
In recent years, leisure businesses have been set up in response to market demand. With diversified services and facilities, the leisure industry has given Chinese people a wide range of leisure options, and the club is a representative one. At present, the fierce competition in the club market and the failure of many clubs to declare closure due to poor management show that club managers can plan the operational guidelines and the importance of integrating internal functional capabilities under changing market conditions. The course content is combined with practice to combine theory. The content of the discussion is mainly the operation and management of the “club”. After the discussion and correct understanding of the problem, we welcome the arrival of the domestic club era.