服務品質乃是維繫企業形象及服務滿意度之關鍵要素。本書針對服務品質管理所需各項專業技能,逐一介紹並提供實務案例說明,有助於讀者融會貫通,舉一反三,熟稔運用於生活與職場之中。
Service quality is a key element in maintaining the corporate image and service satisfaction. The professional skills required for service quality management book about each case and provides practical instructions to help readers digest, reliability, familiar life and career being used. Also deepen students' understanding of service quality management.