了解活動企劃的基本觀念，如企劃應具備的企劃流程、企劃書格式及企劃內容，並以實際案例教導學生參與活動企劃的繕寫進行實務操作。讓學生具備撰寫活動企劃的能力。除了企劃能力的培養之外，學習評估以及活動執行上應注意的法規和執行細節，讓學生在實務操作上更得心應手。
The curriculum objectives are to understand the basic concept of event planning, the planning process, the plan format and the contents of plan. By having students to participate in writing practice of actual activities planning cases, the students can learn the ability to write activity plans. In addition to the plan writing ability, students need to learn the assessment and the implementation of activities. The awareness of the regulations and details of implementation can make the conducting of the practice more easier for the students.