This course focuses on bringing the practical cases for students to have a general idea about MICE. Through introducing the latest in group meetings trends and practices, students will be able to learn systemic terminology and create a dialogue for dealing with some particular occasions or situation. Such as the increasing use of computer technology to organize sales offices, build customer relationships, and more effectively communicate skills for meetings and events. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale in fluent English.
近年來台灣積極發展與辦理各式會議、展覽及大型活動，對會展相關活動辦理之人才極為需求。本課程之目的，即為培養學生會展之企劃執行能力及會展現場接待力。藉由參與此培課程，強化會展規劃與籌備、展攤與活動設計安排、提案簡報與展品說明、公關與行銷及接待禮儀等各項能力。