Course Synopsis
In today's dynamic business landscape, effective communication isn't just an asset—it's a necessity. This 18-week course plunges deep into the art and science of business communication, challenging students to master advanced concepts and practices. We'll explore strategic communication planning, dive into the complexities of intercultural interactions, harness digital tools, and tackle crisis management head-on. Through intensive workshops, critical analyses, and immersive projects, students will not only learn the theories but also apply them in real-world scenarios, emerging as adept communicators ready to lead and innovate.
By the end of this course, students will:
• Master Advanced Communication Techniques: Demonstrate proficiency in both written and oral communication across various business contexts.
• Strategize Effectively: Develop and implement comprehensive communication strategies that align with organizational goals.
• Navigate Global Environments: Apply intercultural communication skills to engage effectively in diverse workplaces.
• Lead with Confidence: Utilize communication to lead teams, manage conflicts, and inspire innovation.
• Adapt to Technological Advances: Embrace emerging communication technologies and platforms.
• Uphold Ethical Standards: Recognize and apply ethical and legal considerations in all communication efforts.
In today's dynamic business landscape, effective communication isn't just an asset—it's a necessity. This 18-week course plunges deep into the art and science of business communication, challenging students to master advanced concepts and practices. We'll explore strategic communication planning, dive into the complexities of intercultural interactions, harness digital tools, and tackle crisis management head-on. Through intensive workshops, critical analyses, and immersive projects, students will not only learn the theories but also apply them in real-world scenarios, emerging as adept communicators ready to lead and innovate.
By the end of this course, students will:
• Master Advanced Communication Techniques: Demonstrate proficiency in both written and oral communication across various business contexts.
• Strategize Effectively: Develop and implement comprehensive communication strategies that align with organizational goals.
• Navigate Global Environments: Apply intercultural communication skills to engage effectively in diverse workplaces.
• Lead with Confidence: Utilize communication to lead teams, manage conflicts, and inspire innovation.
• Adapt to Technological Advances: Embrace emerging communication technologies and platforms.
• Uphold Ethical Standards: Recognize and apply ethical and legal considerations in all communication efforts.
- 教師: 潘 根鴻