本課程將藉由課程上的講述讓學生習得服務業的基本概念、觀光餐旅業（旅行業、旅館業、餐飲業）的經營理念、休閒旅遊的發展、服務品質管理，以及觀光餐旅業的職業前程規劃與未來發展，逐一詳細介紹並提供實務案例說明，期有助於學生融會貫通，舉一反三，熟稔運用於職場。
The basic concept of service, managing of Hospitality Industry【Travel Industry、Hotel Industry、Catering Industry】, leisure and tourism development, service quality management, and plan of Career prospects and future development. Each detail provides practical case study. Period help students digest, Learn by analogy, also used in the workplace familiar.