This course focuses on bringing the practical cases for students to have a general idea about MICE. Through introducing the latest in group meetings trends and practices, students will be able to learn systemic terminology and create a dialogue for dealing with some particular occasions or situation. Such as the increasing use of computer technology to organize sales offices, build customer relationships, and more effectively communicate skills for meetings and events. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale in fluent English.
本課程將著重於將會議服務趨勢與案例帶入課堂中練習，藉此能將一個清晰的會展概念帶給學生。藉由實際案例，學生將可學習系統性的會展英語專有名詞，並了解如何利用這些專有名詞闡述電腦科技在會議展覽中的重要性、解釋組織營業流程、建立顧客關係，還可在會議及活動中進行更有效率的細節溝通。經由本課程使學生對會展及會議行銷有更充分的了解，進而學習以流利的英文向團體單位進行銷售並提供完善的售後服務。