Objectives of the Course
The course is the advanced course of marketing. It emphasize both on theory and practice of Tourism and Hospitality Marketing. It includes a framework of the Tourism and Hospitality Marketing, position, strategy, service team, service failure, service recovery and coping with customer complaint.
The purpose of this class is to develop the basic knowledge of the Tourism and Hospitality Marketing theory and understand the marketing environment by discussing the case. We wish participators could apply the theory to the practice after learning this clas