城市行銷為的是聚焦、聚眾，將人潮吸引到你這個城市，讓民眾認識這個城市、會在這個城市消費、進而會持續在這個城市活動，就如同一個商品的行銷，透過宣傳包裝，讓消費者想到一個需求，可以馬上聯想到這個商品，甚至只買這個商品，而且是持續消費，這麼一來，這個商品的行銷就成功了。城市觀光行銷是指在經濟發達的大城市中進行的，以商務會議、探親訪友、文化修習、觀光購物、以及遊樂休閒為目的的旅遊活動，故瞭解城市觀光的內涵、發展要素是本課程的基本重點。
City marketing is to focus, gather people, attract crowds to your city, so that people know the city, will consume in this city, and will continue in the city activities, just as a marketing of goods, through promotional packaging, consumption Think of a demand, you can immediately think of this product, or even only buy this product, but also continued consumption, so that the marketing of this product is successful. City tourism marketing refers to the tourism activities in the economically developed large cities with business meetings, visiting relatives and friends, cultural studies, sightseeing and shopping, as well as recreational and recreational activities. Therefore, it is necessary to understand the connotation of urban tourism and the elements of development are the contents of this course The basic focus.