本課程為行銷學基礎課程，內容著重於有關行銷理論及實務之介紹，其中包括行銷系統之架構、策略性規劃、行銷組織、行銷環境、市場區隔與目標市場之選定、行銷組合策略等。課程設計旨在使學者對於行銷學理論，建立基本認識。
This course is the basic course of the marketing, and emphasizes both on theory and practice. It includes a framework of the international marketing system, strategic planning, marketing organization, marketing environment, market segment, target market choosing, and strategy of the marketing mix.
行銷學概要
鄭紹成
華立出版社
This course is the basic course of the marketing, and emphasizes both on theory and practice. It includes a framework of the international marketing system, strategic planning, marketing organization, marketing environment, market segment, target market choosing, and strategy of the marketing mix.
行銷學概要
鄭紹成
華立出版社
- 教師: 潘 瀅如