葡萄牙人稱臺灣為福爾摩莎,是北迴歸線上唯一的綠色大島,自然生態資源豐富,再加上多樣化的人文資源、文化資產等,提供臺灣地區發展觀光旅遊產業的基礎。臺灣的觀光旅遊產業在二十一世紀始,因政府的高度重視而有了突破性的轉變。
課程內容探討臺灣地區觀光發展之過程與現況,據以瞭解台臺灣地區觀光旅遊發展,並審視內外在環境變遷趨勢,界定觀光旅遊發展的課題。
The Portuguese call Taiwan Formosa, the only green island on the Northern Return Line, rich in natural ecological resources, coupled with diverse human resources and cultural assets, to provide the basis for the development of the tourism industry in Taiwan. Taiwan's tourism industry began in the 21st century and has undergone a breakthrough transformation due to the government's high priority.
The content of the course explores the process and current situation of tourism development in Taiwan. Based on this, we will understand the development of tourism in Taiwan and Taiwan, and examine the internal and external trends of environmental change and define the development of tourism.