本課程在介紹基礎的管理理論與概念，包括規劃、組織、領導與控制等管理功能，使學習者瞭解企業經營管理的本質與整體的概念。同時，藉由個案之探討與辯證，提供學習者管理的實務作法。如此，將使學習者得將管理理論與概念運用於企業經營實境中。
This course is to introduce the basic management theories and concepts, including management functions such like planning, organizing, leading, and controlling. Through case study, the course intends to encourage students to apply the theories to the real world.