本課程使同學暸解顧客關係管理與應用資訊科技進行資料探勘的方法。課程中介紹顧客關係管理的特質，與行銷和銷售的關係；以及現有資料分析及探勘的方法與適用對象。在教學活動與技巧安排，將結合客戶關係管理理論與實務，和客戶關係管理系統相關的以及在銷售上的影響和策略等等。內容由淺入深、循序漸進、規劃和個案討論方式進行。
The purpose of this course is to let students learn how to enhance customer service, improve customer satisfaction and ensure customer retention by aligning business processes with information technology.
The contents of the course include: (1) theory and development of CRM, (2) information technology associated with CRM systems, (3) the influence of CRM on sales and marketing strategy.
The purpose of this course is to let students learn how to enhance customer service, improve customer satisfaction and ensure customer retention by aligning business processes with information technology.
The contents of the course include: (1) theory and development of CRM, (2) information technology associated with CRM systems, (3) the influence of CRM on sales and marketing strategy.
- 教師: 吳 憲明