本課程教學目標是瞭解航空公司的沿革與發展，相關產業的組成要素，以及公司組成具備的要素。逐一探討組合要素中所必須具備的專業知識，以及企業如何整合各種資源設計與操作產品。主要包括公司營運規劃架構、客戶需求因子、相關產品開發、估價與定價、供應商、風險之分析與運作等。

The course focuses on the history and development of airline industry, and to know the essential factors of related departments of industry, so as to have a whole picture of products design covering conceptual and theoretical knowledge. Students can learn how to find out and integrate all kinds of resources to design and operate related products. The subjects of the course include general introduction of industry, suppliers, client motivation, market orientation, cost and quotation, operation risks etc.